TikTok Stats 2024: User Demographics, Platform Usage, Revenue, and More

What began as a simple video-sharing app has evolved into a social media powerhouse. TikTok, which captivated users worldwide under its global name and Douyin in China, has experienced meteoric growth over the past few years.

As we enter 2025, TikTok’s rise from a niche platform to one of the most dominant forces in social media is evident. This report provides a comprehensive analysis of the latest TikTok stats for 2024, highlighting key metrics such as traffic, user demographics, platform usage, content creation, and monetization.

Key TikTok Statistics

Here, we highlight the top 6 key metrics that define the app’s current standing in 2024:

• 20 billion – TikTok's expected global revenue for 2024.
• 2.05 billion – TikTok's estimated users worldwide.
• 825.5 million – Total TikTok app downloads globally in 2024.
• 58.4 minutes – Average daily time spent on TikTok by users.
• 25-34 – The largest age group of TikTok users
• 60.05% – The global ratio of female users on TikTok.

1. TikTok Traffic Overview

TikTok Visits

TikTok's global visits reach 32.4 billion in November 2024, a 3.3% year-on-year increase from 31.37 billion. Mobile devices account for 73% of this traffic, while desktop contribute 27%, highlighting the app's mobile-first user base.

Sources: SEMrush

TikTok User Statistics

As of November 2024, TikTok boasts an estimated 2.05 billion users worldwide, representing approximately 25% of the global population. This marks a 16.18% growth from the 1.59 billion users reported in 2023. The app's popularity has grown rapidly since its launch in 2016.

Year	TikTok Users (mm)	Percentage Change
2024*	2,050	29.17%
2023	1,587	16.18%
2022	1,366	51.44%
2021	902	28.86%
2020	700	83.73%
2019	381	186.47%
2018	133	–

*-Predicted Numbers

Sources: Business of Apps, Demandsage

2. User Demographics: Age, Gender, and Regional Breakdown

TikTok Users by Age and Gender

TikTok’s audience is diverse, with females leading across all age groups, making up 60% of the total, while males account for 40%.

The largest age group on TikTok is 25-34, making up 24% of users, followed by 18-24 at 19%. Even the 65+ demographic shows notable participation at 12%.

Sources: SEMrush

TikTok Users by Country

Indonesia leads TikTok usage with 157.6 million users, followed by the U.S. (120.5M) and Brazil (105.2M). Other key regions include Mexico, Vietnam, and Pakistan, with millions of active users each.

Rank	Country	Number of Users in 2024 (mm)
1	Indonesia	157.6
2	United States	120.5
3	Brazil	105.2
4	Mexico	77.54
5	Vietnam	65.64
6	Pakistan	62.05
7	Philippines	56.14
8	Russia	56.01
9	Thailand	50.81
10	Bangladesh	41.14

Sources: Famewall

TikTok Users by Educational Level

Approximately 51% of TikTok users have completed high school, while 40% have attended university or college. A smaller percentage of users hold postgraduate degrees (5%), while 4% have no formal education.

Sources: SEMrush

TikTok Users by Income

The income distribution of TikTok users is skewed towards lower-income brackets, with 67% of users earning low income, 25% in the middle-income category, and just 8% in the high-income category.

Sources: SEMrush

3. Platform Usage: Active Users, Engagement, & Daily Behavior

TikTok Monthly Active Users

TikTok has over 1.67 billion monthly active users as of September 2024, marking a 10% increase from 1.5 billion in 2023. The platform is expected to reach 1.8 billion users by the end of 2024, solidifying its place as the fifth-largest social platform in the world. This impressive growth is a testament to its ability to attract and retain a global audience.

Sources: Statista

Daily Time Spent by TikTok Users

According to the latest statistics, TikTok users spend an average of 8 minutes and 17 seconds per visit, exploring about 5 pages. This contributes to the platform's overall engagement, with users spending an average of 58.4 minutes daily, making TikTok a significant part of their daily lives.

Countries like Indonesia and the UK lead in average monthly usage time, with Indonesia users spending 41 hours and 35 minutes per month, while the U.S. follows with 38 hours and 2 minutes. This highlights TikTok's strong engagement globally.

Rank	Country	Average Monthly Time
1	Indonesia	41 hours and 35 minutes
2	UK	40 hours and 50 minutes
3	Chile	40 hours and 1 minute
4	Mexico	39 hours and 58 minutes
5	Thailand	39 hours and 14 minutes
6	Bulgaria	38 hours and 58 minutes
7	Croatia	38 hours and 29 minutes
8	USA	38 hours and 2 minutes
9	Australia	37 hours and 52 minutes
10	Vietnam	37 hours and 11 minutes

Sources: SEMrush, Oberlo

Video Views by TikTok Users

TikTok generates over 1 billion video views daily, with users opening the app around 20 times per day. This results in an average of approximately 41.67 million views per hour, around 694,444 views per minute, and about 11,574 views per second.

• Daily: 1 billion views
• Per Hour: 41.67 million views
• Per Minute: 694,444 views
• Per Second: 11,574 views

Sources: SidesMedia, Sendshort.ai

TikTok User Engagement

TikTok registered an engagement rate of 4.64% in 2024, recording over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.

Smaller accounts, with fewer than 5,000 followers, had an average engagement rate of 3.95%, while larger accounts (over 100K followers) saw 5.35%, showing higher engagement with influencer content.

Sources: Statista, Social Insider

4. Content Creation: Uploads, Trends, and Top Creators

TikTok Creators

TikTok hosts about 1.5 million creators, contributing to its dynamic and diverse content offerings. Here are the top 10 most followed TikTok accounts:

Rank	Username	Uploads	Followers	Likes
1	Khabane Lame	1,250	162.4 million	2,500 million
2	Charli D’Amelio	2,811	155.7 million	11,800 million
3	MrBeast	392	106.9 million	1,100 million
4	Bella Poarch	770	94.3 million	2,400 million
5	Addison Rae	-	88.6 million	-
6	TikTok	1,117	83.7 million	337.1 million
7	Kimberly Loaiza	2,676	83 million	5,200 million
8	Zach King	553	82.1 million	1,200 million
9	Domelipa	2,398	76.7 million	4,900 million
10	The Rock	397	75.3 million	575.9 million

Sources: Social Blade

Daily Video Uploads on TikTok

Around 34 million videos are uploaded to TikTok daily, averaging 272 uploads per second.

• Daily: 34 million videos
• Per Minute: 16,000 videos
• Per Hour: 981,000 videos
• Per Month: 707 million videos

Sources: The Social Shepard, Keywords Everywhere

Most-used Hashtags on TikTok

The top 10 most-used hashtags on TikTok are as follow:

• 1. #teamwork
• 2. #cobrakai
• 3. #kamalaharris
• 4. #rosaquelindaeres
• 5. #deadpool
• 6. #youknowme
• 7. #kamala
• 8. #deadpoolandwolverine
• 9. #greeneyes
• 10. #dkane

Sources: Hootsuite

5. Revenue and Earnings: TikTok’s Income and Creator Payouts

How Much Does TikTok Make

By the third quarter of 2024, TikTok's global revenue reached $20.5 billion, with advertising contributing an estimated $18.49 billion—over 90% of the total. This marks a dramatic rise in TikTok’s net advertising revenue, which grew from $1.14 billion in 2020 to $18.49 billion in 2024.

Sources: Business of Apps, Statista

How Much Do TikTokers Make

TikTok influencers in the U.S. earn a substantial income, with the average annual pay for a TikTok influencer estimated at $131,874 as of May 2024. The amount a TikTok creator can earn per post varies widely based on their follower count, engagement rate, and content quality. For example, a TikTok influencer with 1 million followers can earn anywhere between $150 and $3,500 per post.

Sources: I Will Teach You to Be Rich

6. Performance: App Downloads & Retention Rates

TikTok App Downloads

TikTok continued its dominance in the app download category, remaining the most downloaded mobile app worldwide in 2024. The app generated an impressive 825.5 million downloads during the year.

Sources: Statista

TikTok Retention Rates

TikTok’s average retention rate in Q3 2024 was 29.0%. Retention rates are an essential metric for measuring user loyalty, and TikTok’s algorithm prioritizes keeping users engaged and returning to the app regularly.

Sources: eMarketer, Vidico

7. Conclusion

TikTok’s rapid growth and expanding revenue streams make it a powerful player in the digital ecosystem. The platform is expected to continue to evolve with new features, opportunities for creators, and enhanced advertising formats. As TikTok continues to dominate app downloads and user engagement, it will remain a key platform for marketers and influencers alike, with a bright future ahead.