Tinder Stats 2025: The Key Numbers & Fun Facts About Tinder

According to Tracksuit, 24% of U.S. users tried a dating app in the past year. And leading the charge? Tinder. Since 2012, it’s made dating faster, easier, and, let’s be real—a little addictive. In this report, we’ll dive deep into the latest Tinder statistics, from user demographics and country-specific trends to engagement rates and revenue numbers.

Editor’s Pick: Key Tinder Stats at a Glance

• 60 million monthly active users and 9.6 million subscribers in 2024.
• 75% of Tinder users are men, while women make up 24%, and 1% prefer not to disclose their gender.
• Tinder’s largest age group is 25-34 (45%), followed by 18-24 (38%).
• Tinder dominates the US dating app market with 27% market share, followed by Bumble (26%) and Hinge (18%).
• Tinder’s revenue skyrocketed from $47 million in 2015 to $1.94 billion in 2024, making it the highest-earning dating app.
• Women have a 10% match rate, while men average only 0.6%, meaning men get 1 match for every 40 likes.
• 25% of engaged couples met on Tinder.
• 95% of women swipe left on profiles daily, while only 47% of men do.

Tinder 101: A Quick Refresher

Tinder is a location-based dating app that allows users to swipe right to like or left to pass on potential matches. If both users swipe right, it’s a match, and they can start chatting.

The Evolution of Tinder

Tinder has come a long way since its launch:

• 2012 — Tinder is launched, introducing the famous swipe mechanic.
• 2015 — The app introduces Super Likes.
• 2017 — Tinder Gold debuts, letting users see who liked them first.
• 2021 — Video profiles and AI safety features are introduced.
• 2024 — Tinder continues to dominate, with 60 million monthly active users and 9.6 million paying subscribers.

Tinder Demographics: Who’s Swiping?

Tinder isn’t just a dating app—it’s a global phenomenon. But who exactly is swiping? Let’s break it down by gender, age, education, and income to see what kind of crowd Tinder attracts.

How many people use Tinder?

As of 2024, Tinder has 60 million monthly active users and 9.6 million subscribers.

Year	Subscribers
2015	0.3 million
2016	1.1 million
2017	2 million
2018	3.7 million
2019	7 million
2020	8.2 million
2021	9.6 million
2022	10.9 million
2023	10.4 million
2024 (As of Q3)	9.6 million

Source: Business of Apps

Tinder users by country

Tinder’s global reach is impressive, but some countries have a particularly strong presence:

Country	Percentage
Brazil	11.34%
United States	10.45%
Spain	5.97%
Argentina	5.52%
Germany	4.66%
Others	62.06%

Source: SimilarWeb

Tinder users by gender

Globally, Tinder’s user base is predominantly male, with 75% identifying as male, 24% as female, and the remaining 1% not specifying their gender.

This 3:1 gender ratio leads to differing match rates: women tend to receive far more matches than men, which explains why some male users may struggle to get a response.

Source: Roast.Dating

Tinder users by age

Tinder is most popular among young adults, with the majority of users falling into the 18-34 age range:

Age	Percentage
18-24	21.62%
25-34	33.54%
35-44	20.72%
45-54	12.33%
55-64	7.76%
65+	4.48%

Source: Coolest Gadgets

The average age of Tinder users is 26. Compared to other dating apps, Tinder has the highest penetration among users under 35, making up 55% of its total user base. It's clearly the go-to choice for younger singles.

Tinder users by education level

A quick look at Tinder’s user base shows a fairly educated crowd:

Source: Enterprise App Today

This suggests Tinder isn’t just for casual hookups—it’s also used by professionals and students alike.

Tinder users by income

Tinder users come from a range of income levels, but mid-to-upper earners make up the majority:

Source: Priori Data

With 45% of users earning over $60k, Tinder’s audience isn’t just young—they’re also financially stable, making them prime candidates for its paid subscriptions.

Swiping Habits & User Behavior: The Secrets Behind the Swipe

Tinder is more than just an app—it’s a psychological battlefield where swipes, matches, and messages reveal intriguing behavioral patterns. So, who’s swiping right? How often do people match? And when is the best time to strike up a conversation? Let’s break it down.

Swipe frequency & match rates

Tinder’s swipe dynamics are far from equal between men and women:

• Women are selective: 46% of female users swipe right on only 14% of profiles.
• Men are more generous: 46% of male users swipe right on nearly half of all profiles they see.
• Left swipes dominate: 95% of women swipe left on profiles daily, while 47% of men do the same.
• Right-swiping champions: 53% of men swipe right on every second profile, whereas only 5% of women do so.

With Tinder’s gender imbalance, men face a much tougher time securing matches:

Gender	Average Match Rate
Male	0.6%
Female	10%
Overall	1.96%

That means women are 16 times more likely to match than men.

• Men need patience: On average, men get 1 match per 40 likes.
• Many struggle: 52% of men get less than one match per day, while 13% get less than one per week.
• Women are pickier: They get 1 match for every 2 likes, but they swipe right far less—only 1 in 16 profiles.

Source: Enterprise App Today, Cross River Therapy

Message Engagement: Who Starts the Conversation?

So, you've got a match—who says something first?

• Women take charge only 21% of the time, while men initiate just 7% of the time.
• Men are faster texters: 63% send a message within 5 minutes of matching.
• Women take their time: Only 18% respond that fast, with many waiting at least 38 minutes before messaging.

Source: Enterprise App Today, Cross River Therapy

Most active times & days for swiping

When should you be swiping for the best chance at matches?

• Peak Tinder hours: Between 6 PM and 10 PM, with activity spiking after 9 PM.
• Login Frequency: Active users log in about 4 times a day on average.

Source: Enterprise App Today, Cross River Therapy

Tinder’s Popularity & Market Share: Is It Still the King of Dating Apps?

With millions of downloads and a dominant market share, it continues to lead the online dating scene. Let's take a look at how Tinder outshines its competitors in app downloads, market share, and user penetration.

Tinder’s ranking among dating apps by downloads

Tinder holds the top spot among dating apps, with over 70 million downloads. Here’s how it compares to other popular platforms:

Source: Enterprise App Today

Tinder US Market Share

In the US, Tinder holds the largest slice of the dating app pie, but Bumble is closing in:

While Tinder leads, Bumble is right behind, especially with its "women-first" approach attracting a large user base.

Source: Business of Apps

Tinder User Penetration vs. Other Dating Apps

Tinder’s popularity varies across different age groups:

App	Overall	18-24	25-34	35+
Tinder	30	40	25	12
Bumble	22	25	22	14
Hinge	15	20	19	7
Match.com	10	3	6	15
Plenty of Fish	6	5	3	12
eHarmony	4	3	4	10

Source: Civic Science

Tinder dominates among younger users, with 40% of 18-24-year-olds choosing it over any other app. Meanwhile, older daters (35+) tend to prefer Match.com and eHarmony.

Tinder Revenue & Subscriptions: How Much Money Is in the Swipe?

From a humble $47 million in 2015 to nearly $2 billion in 2024, Tinder’s revenue growth is a modern love story of business success. But where does all that cash come from? Let’s break it down.

Tinder’s annual revenue breakdown

Over the years, Tinder’s revenue has skyrocketed, proving that love (or at least swiping) pays off:

Source: Business of Apps

Since 2015, Tinder’s revenue has grown by over 4,000%, making it the top-grossing dating app in the world.

Number of subscribers

Tinder had 9.6 million subscribers in 2024. The paying user base peaked in 2022, with 10.9 million subscribers, but has since seen a decline.

Source: Business of Apps

Tinder’s freemium model offers free swiping, but its premium features—like Tinder Gold and Tinder Platinum—have turned millions of users into paying subscribers. Despite minor dips in subscribers, Tinder continues to dominate the online dating economy, proving that romance is big business.

Tinder Trends & Fun Facts: What’s Shaping Modern Dating in 2025?

Tinder isn’t just about swiping—it’s a cultural phenomenon. From surprising dating trends to quirky bio preferences, here are some fun facts that prove Tinder is shaping modern romance in ways you wouldn’t expect!

What Are People Really Looking For?

Forget the stereotype—most Tinder users aren’t just here for hookups:

• 1.5% are upfront about looking for a fling.
• 33.5% want a serious relationship.
• 15% just want to meet new people.
• 5% say they’re open to casual fun.

Tinder: Where Love (and Marriage) Begins

• On average, it takes over 285 matches to find a relationship and 57 to land a meetup. But here’s the kicker—only 1.8% of men make it to the finish line, while women cruise ahead with a 36% success rate.
• 25% of engaged couples in 2024 met on Tinder, proving it’s not just for short-term connections.

Trends & Bio Insights

• 31% of singles expect summer to be their most active dating season.
• The top bio interests in 2024? Travel, movies, and music.
• Tinder’s “Passport” feature is a hit—users swipe in an average of 4 cities before finding a match.
• In 2024, trustworthiness (40%) and emotional availability (30%) became bigger dating priorities than just looks.

Astrology & Love Languages

• 43% of singles say they’ll let astrology influence their dating choices in 2025.
• The most attractive zodiac signs on Tinder in 2024? Virgo, Gemini, and Leo.
• The top love languages in Tinder bios? Receiving gifts, acts of service, and words of affirmation.

Tinder’s Weird & Wild Side

• 21% of singles say they’re looking for a “hot rodent” in 2025… whatever that means.
• The most common “love style” in bios? Time Together.
• Golden Retriever, GCinnamon Roll, and GPartner in Finance are the top ideal partner types for 2025.

Source: Tinder Year In Swipe, The Knot

Final Thought

Tinder has cemented itself as the powerhouse of online dating, shaping how millions connect, flirt, and even fall in love. With over 100 billion right swipes and a quarter of engaged couples meeting on the app, it's clear Tinder isn’t just about hookups—it’s a cultural phenomenon. As we move into 2025, one thing is certain: Tinder isn’t just changing how we date—it’s changing what we value in relationships. So, what’s next? More swipes, more stories, and maybe even more weddings.

References

• Business of Apps
• Coolest Gadgets
• The Knot
• Priori Data
• Tracksuit
• SimilarWeb
• Roast Dating
• Tinder Year In Swipe
• Civic Science